Overview
This project brings together brochures and folded print pieces designed for universities, tourism departments, libraries, and cultural events. Each piece reflects its client's identity, using grid, typography, and color to organize complex content clearly, with illustrations and visual motifs that support the story. Several were produced in multiple languages, including Chinese, English, and French, and prepared for large-scale print production.
Yuyuan Garden: Architectural Folded Brochure
180gsm specialty paper · 11.2 × 8.26 in unfolded · 80,000 copies · 2024
This tri-fold brochure for Yuyuan Garden uses a custom die-cut structure built around the garden's iconic architectural silhouettes. The challenge was to fit the irregular outline of the historic gate into a working fold while keeping the panels visually consistent. Inside, a detailed bird's-eye map of the garden brings dense visitor information into a clear, readable layout.
HEAD Extreme Pro: Product Brochure
11 × 8.5 in unfolded · 3.67 × 8.5 in folded · 2025 · course project, UC Berkeley
A product brochure for the HEAD Extreme Pro tennis racquet, designed as a course assignment. The tri-fold layout organizes product features, technology highlights, and specifications into a clear, scannable structure. A neon yellow-green palette mirrors the racquet's look, while bold typography and photography reinforce its high-performance positioning.
Qinhuai District Library: Multilingual Brochure Series
200gsm coated paper · 8.3 × 8.7 in · 600 copies · 2025
This is a trilingual brochure series for the Qinhuai District Library, available in English, French, and Chinese. The challenge was to present essential information clearly within a compact format, so a simple layered structure guides the reading flow. All three versions share a unified visual system, with a distinct color accent for each language.
Southeast University: Department of Philosophy and Science
157gsm specialty textured paper · 17 × 6.7 in · 500 copies · 2022
This six-panel brochure for the Department of Philosophy and Science at Southeast University brings dense academic content and photography together in a clear, readable layout. A modular grid and generous spacing give each section its own rhythm without crowding. The palette centers on the department's signature blue to match the school's existing identity, and a lightly textured specialty paper adds a tactile finish.
