Work  /  Graphic Design

Extraordinary Ethics: Forum of Moral Development Visual Identity

The main visual and conference materials for Southeast University's Forum of Moral Development, built from AI-generated imagery for a forum on technology and society.

Role
Visual Identity, Art Direction, Print Production
Type
Commissioned work
Year
2022 · Nanjing
Tools
Illustrator, Photoshop, Midjourney

Overview

In 2022, I designed the main visual and conference materials for the Forum of Moral Development, organized by the Institute for Moral Development at Southeast University. It was my third consecutive year designing for this conference. The theme focused on social issues around industrial and high-tech development, so I used AI image generation to build a visual identity that reflected the topic. The work included the main stage display, pull-up banners, a conference manual, and ID badges.

Conference manual cover

Design Approach

I used Midjourney to generate abstract, painterly images in red and blue, suggesting the tension between industry, technology, and society. I then paired them with bold calligraphy for the title and a deep blue base color, and applied the system across every piece of the conference.

Main stage display
ID badge
Conference manual
ID badge
Pull-up banner