Overview
This self-initiated campaign pairs Court Ladies Preparing Newly Woven Silk, a famous Song dynasty painting, with Keep, a leading Chinese fitness brand. The women in the painting stretch, pull, and lift as they work with silk, movements that closely mirror today's workouts. I built on that connection to create a poster series that places modern fitness equipment into the original scenes, bringing classical art into a contemporary sports context.
Design Problem
The challenge was to add modern fitness gear to Song dynasty art so it looked natural, not pasted on. The campaign targets young women who see fitness as both self-care and a social activity.
Design Process
I studied the painting and the brand, then sketched how fitness gear could match each figure's pose. Using Photoshop masking and Puppet Warp, I added dumbbells, a massage gun, and a silent mat, keeping the figures true to the original while turning their poses into playful workouts.
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