Confucius Temple Dachengdian
The inspiration comes from the temple's iconic architectural silhouette, which represents the cultural heart of the scenic site.
Overview
This project was commissioned by the Qinhuai District of Nanjing to design a commemorative ticket set for 40,000 volunteers who contributed to COVID-19 prevention efforts. The tickets grant free entry to five local cultural attractions as a gesture of thanks. Each ticket draws on its attraction's history, architecture, and color, while a shared layout and pattern system ties the set together.
40,000volunteers thanked with free entry to five attractions
42,000ticket sets printed
The Final Ticket Set
The final set holds all five tickets in one outer cover, connected as a single piece. Custom die-cut joints let volunteers tear off each ticket easily while the set still feels complete as a keepsake. Each ticket carries its own color and illustration, and a shared layout ties the series together.
Packaging 5.75 × 8.9 in, 300gsm copperplate · tickets 2.3 × 8 in, 156gsm copperplate · custom die-cut · 42,000 copies
Design Problem
The challenge was to create a ticket set that felt collectible and easy to use, with each ticket reflecting its attraction while belonging to one coherent series. The client also required connected pieces, die-cut shapes, and a compact outer package suitable for large-scale production.
Design Process
I began by researching the five attractions, collecting photography, color samples, and cultural references to understand each site's architecture and history.
Visual Language Development
Each ticket features an illustration of its attraction's distinctive architecture or story, with a color palette drawn from the site while staying in harmony with the full series.
Imperial Examination Museum of China
The design is inspired by the museum's landmark tower, a symbol closely tied to the history of China's imperial examination system.
Memorial of Wangdaoxiean
The inspiration is derived from a classical poem closely associated with the scenic spot.
Former Residence of Li Xiangjun
The inspiration is drawn from the famous novel Peach Blossom Fan, which is related to the scenic spot.
Yu Yuan Garden
The inspiration comes from the garden's signature architectural elements, blending its iconic rooflines and serene scenery into the ticket design.
Ticket Set Packaging
The ticket set packaging draws from the vibrant colors and simplified forms of modern design, integrating hues from all five tickets to create a bright, unified visual system.
